Attention Black Content Creators…

A gourmet chef will always give you a sample but NEVER his recipe. I’ve noticed a new TikTok trend where the recipes of Black creators is being stolen, replicated & somehow this whitewashed material that lacks seasoning & soul reaches a deeper audience. Folks will argue that a system can not be racist but a person who programs an algorithm can. Do me a favor & complete your due diligence & protect your digital artwork. It could be a dance, a skit or whatever! Don’t let someone with less talent steal your recipe just to repackage it & eat off your ideas.

Where To Begin?

Creating content can be pricy but do not get too concerned with the price of equipment but focus on the quality of your creativity. You can literally buy a $50 android phone that’s 10 years old & a $20 microphone to capture decent audio & create some amazing content. Most phone are 4K capture capable but don’t entertain the 4K hype too much because most of your audience won’t have a screen to enjoy the enchanted visuals. Furthermore, 4K material have larger file sizes. This means longer upload times. The tradeoff isn’t worth it because the little bit of extra details doesn’t constitute the times to publish it.

Refine The Raw Footage!

Depending on your smartphone, you may be able to edit on the fly without the need for a computer or tablet. Call me old school but in my expect, editing from a computer offers more options & an unmatchable level of creativity. Editing on a 7” screen is doable but refining your content on a 15” laptop or a 30” monitor separates an enthusiast from serious creator. If you decide to purchase a new computer or laptop, I suggest investing in an M1 Mac instead of buying a Windows machine. Buying from  gives you so much power & free programs that Windows charges you for.

Serve Your Audience!

Now that everything is editing to your satisfaction, you have to upload it to somewhere. YouTube or Facebook are examples of sites that will host your material for free. There are pros & cons to using a no cost platform so depending on your level of seriousness & the amount you are able to invest, I would look into getting your own domain to share your work. Sites like Squarespace offers a host of different features at a fair price.

In Closing…

There’s money to be made out there so put your heart int your digital assets & eat off it. We have to put a stop enemies sucking us dry of our talents & creativity & capitalizing off our God-given gifts.

🤎🖤Black Love ✊🏿 Black Power ☮️ Black Peace to my 🌡 Community.